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Using digital to connect media and entertainment to the future

International Business Machines
Written by Warren Kelly | Published in
First published: 01-03-2012
Size874.84 KB
Create DateSeptember 23, 2014
Last UpdatedApril 24, 2015

Today’s connected consumers are empowered, demanding instant access to personalized content on their own terms. To satisfy connected consumers, as well as ecosystem partners, Media and Entertainment (M&E) providers must move “beyond digital” to deliver individualized experiences on demand, at any time.

For those in the M&E industry, digitizing content and digitally distributing it is no longer enough. Success in the connected landscape will require: a business-to-consumer (B2C) mind-set; insight into consumers’ digital personalities; the delivery of relevant, enhanced experiences; and the ability to find new ways to monetize content successfully.

This white paper by IBM explores how M&E provider’s first need to think and act like B2C companies, no matter where they sit in the industry value chain.

Secondly, B2C companies should target consumers’ specific digital personalities. Thirdly, they must learn to deliver holistic, relevant content experiences – not just content alone. And finally, they must create new flexibly integrated, cross-channel digital revenue models that can deliver value comparable to traditional models.

Using digital to connect media and entertainment to the future

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