You are not logged in.
×
Are you a new visitor?
Please confirm your details below and then click on download
By registering for this free service, you are agreeing that your business contact information as detailed above will be shared with organisations whose content you choose to download on this website, some of whom may be located outside the European Economic Area. You are agreeing to receive emails from our third party partners. We will also keep you up to date as new reports arrive via our weekly newsletter service. We take privacy seriously. Please view our privacy policy and cookie policy pages for more information.
*I understand and agree
*Required field
×

The Who, What, When, Where, Why, and How of Connected TV & Advertising

YuMe Advertising
Written by Warren Kelly | Published in
First published: 01-08-2012
Version
Download11
Size697.01 KB
Create DateJuly 7, 2014
Last UpdatedApril 16, 2015

Insights for advertisers suggest that connected TV has become not just a viable, but also a valuable element for video distribution and advertising; however viewer preferences are key to an effective brand strategy.

For instance, viewers of short-form content and streaming TV shows indicate a significant preference for ad-supported models over subscription or pay-per-view models.

Nearly 90 % of connected TV users notice ads on the platform, particularly pre-roll; the majority of those users have interacted with ads; and nearly one-fifth of viewers have subsequently purchased a product as a result of an ad they have seen on connected TV.

In other words, connected TV content represents a tremendous advertising opportunity for brands looking to generate consumer awareness and drive greater audience engagement.

This white paper explains in detail why connected TV content represents a tremendous advertising opportunity for brands looking to generate consumer awareness and drive greater audience engagement.

 


File
The Who, What, When, Where, Why, and How of Connected TV & Advertising