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The Future of Broadcasting Issue III Strategy Delivers

Accenture
Written by Warren Kelly | Published in
First published: 01-01-2013
Version
Download11
Size2.49 MB
Create DateJuly 10, 2014
Last UpdatedApril 28, 2015

The recent years of the broadcasting sector have been the most turbulent in its history.

Deep economic recession plus the rise of broadband and online video players and evolving consumer behaviour has sparked a chain reaction from industry players and their shareholders.

For some it’s meant decline, for others rebirth.

At the core of the turbulence has been a fundamental shift in broadcasting economics.

Simply put, audience numbers alone no longer necessarily translate into revenue following the traditional equation.

Advertiser- funded models are seeing budgets carved up and spread across new media, with knock-on effects on pricing.

Subscription-funded models have to deliver better content and new services just to hang onto their customers and defend ARPU without huge increases in subscriber acquisition costs.

This white explains so while responses to the most difficult period in the industry’s history have re-dressed some deep-seated complacency by spawning new business models and sparking innovation, the challenges of the future are no less acute.

A new battle for sustainability is about to start. Constant reinvention will be required.


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The Future of Broadcasting Issue III Strategy Delivers