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The Future of TV Advertising

Cisco Systems, Inc.
First published: 01-01-2013
Size1.82 MB
Create DateJanuary 29, 2015
Last UpdatedApril 16, 2015

Throughout its development, TV has been an important advertising medium — and it will remain so, despite major industry disruptions such as On Demand, Start Over, video recording devices, personal video recorders (PVRs), interactivity, and Internet-to-television.

While cost and risk remain concerns, cable companies and broadcasters are starting to make significant changes to reach audiences more effectively, including replacing old systems with more efficient and effective Internet-based systems, and allowing for more interactivity and increased ability for customers to choose what they watch and how they experience content.

This white paper will discuss 4 ways TV Advertising Will Change During This Decade.


The Future of TV Advertising

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