|Create Date||February 5, 2016|
|Last Updated||February 5, 2016|
At CES 2016 Netflix announced its launch into 130 new countries, adding to its existing services available in 55 countries. Although still the largest international pay-OTT service in terms of subscribers, local battles between regional pay-TV and OTT operators and newcomers are brewing.
This paper offers guidance on how operators can adapt their management and processes throughout the whole subscriber lifecycle to deal with the specific challenges of pay-OTT. It offers expert analysis of findings from an independent Research Now survey, commissioned by Paywizard, which asked consumers how they are responding to the different TV offerings available today.
|The fight is on: Winning the pay-OTT battle|