|Create Date||August 5, 2014|
|Last Updated||April 16, 2015|
The premium on speed reflects a new reality of the advertising-supported television business. As more people watch TV shows through PCs, mobile devices and in-home VOD platforms, there’s a growing desire among networks to make sure the advertisements that appeared during original broadcasts carry through to time shifted viewers.
This white paper reflects on the need for speed when it comes to real-time broadcast.
|Television at C3 Speed|