|Create Date||July 9, 2014|
|Last Updated||April 28, 2015|
With social media’s ever stronger presence in everyday life, television has evolved to become a part of a multimedia system that allows users to share their views and opinions.
With interactivity, the common TV set has developed into a new social platform.
There is great potential for interactive TV service providers, especially with OTT technology expanding the reach of TV.
TV is now available everywhere, also on multiple screens and is increasingly connected to social networks.
Social TV features create an advanced and elegant user experience by connecting viewers through a social community.
An interactive TV platform with integrated social TV features brings the TV experience to a new level for the viewers by allowing subscribers to read and post comments on social media, make content-related recommendations, follow tweet frequencies for a particular program, and see what their Facebook friends are watching.
This white paper discusses that in the early years of television, watching TV was a social event. TV sets and TV shows were rare, and the whole family gathered in one place to watch and share the experience.
|Social TV: Accelerating the Growth of an Interactive TV Subscriber Base|