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Smarter Media & Entertainment

International Business Machines
Written by Warren Kelly | Published in
First published: 01-02-2014
Size637.62 KB
Create DateSeptember 23, 2014
Last UpdatedApril 16, 2015

In an industry that already trades heavily in digital information, it’s not surprising that data will support the crucial transformation of both the operations and customer value propositions of media companies.

They will also require powerful analytics to extract insight from the growing flood of structured and unstructured data available to them. And they must have the willingness to execute on these insights, and make strategic decisions that will remake the industry on their terms.

 This white paper discusses, in detail, two key elements in a successful media transformation strategy. To read more about these key elements download this white paper.

Smarter Media & Entertainment