|Create Date||September 25, 2015|
|Last Updated||October 12, 2015|
The industry has really turned a corner as the predominant revenue model continues to pivot from ad revenue to subscription revenue. In my mind, this became a tipping point in the industry, when many content providers realised that they absolutely had to have a digital OTT presence.
Interestingly, this is putting more pressure on the broadcast side of things, because there is an increasing opportunity for churn as existing barriers to switching providers have lowered.
|Preventing churn 101: video intelligence|