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Preventing churn 101: video intelligence

Written by Warren Kelly | Published in
First published: 25-09-2015
Size22.18 MB
Create DateSeptember 25, 2015
Last UpdatedOctober 12, 2015

The industry has really turned a corner as the predominant revenue model continues to pivot from ad revenue to subscription revenue. In my mind, this became a tipping point in the industry, when many content providers realised that they absolutely had to have a digital OTT presence.

Interestingly, this is putting more pressure on the broadcast side of things, because there is an increasing opportunity for churn as existing barriers to switching providers have lowered.

Preventing churn 101: video intelligence

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