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OTT has come down from the clouds

Written by Warren Kelly | Published in
First published: 01-06-2012
Size875.41 KB
Create DateJuly 10, 2014
Last UpdatedApril 16, 2015

Pay TV operators and Telcos alike feel they own the customer relationship and have learnt to profit from it accordingly. This is changing as consumers take back much of the ownership of that relationship.

Competition for early Internet based services was just a mouse-click away.

The same phenomenon is now reaching the Pay TV landscape as the “walled gardens” open up, though premium live sports remain a bastion that incumbent

TV players are still keeping beyond newcomer’s reach.

US pay TV operators like DirecTV or Verizon offer premium live sports on all screens using OTT technologies, to keep their subscribers from churning.

They have no choice as the National Football League (NFL) and National Hockey League (NHL) can already be accessed with an OTT package on most devices.

For the consumer, such OTT access to premium content will also be an important aspect of empowerment so to find out more about OTT technologies please download this white paper.


Markets Harmonicott Broadpeak

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