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Why online is key to TV ratings?

WorldNow Media
Written by Warren Kelly | Published in
First published: 01-03-2013
Version
Download6
Size98.80 KB
Create DateJuly 11, 2014
Last UpdatedApril 21, 2015

The purpose of this white paper is to bring to light the growing conversation as to whether or not there is a casual relationship between local TV news ratings and the implementation of an integrated online/mobile/social (OMS) strategy.

As this white paper was developed, it was discovered that the overwhelming majority of broadcast companies are managing and resourcing OMS as a separate entity vs. being managed within the content generating side (i.e. the news organization).

Please download this white paper to find out more about how online is key to TV ratings.


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Online is Key to TV Ratings