|Create Date||July 11, 2014|
|Last Updated||April 21, 2015|
The purpose of this white paper is to bring to light the growing conversation as to whether or not there is a casual relationship between local TV news ratings and the implementation of an integrated online/mobile/social (OMS) strategy.
As this white paper was developed, it was discovered that the overwhelming majority of broadcast companies are managing and resourcing OMS as a separate entity vs. being managed within the content generating side (i.e. the news organization).
Please download this white paper to find out more about how online is key to TV ratings.
|Online is Key to TV Ratings|