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Adding value to users & operators in emerging markets

Ovum Technologies
First published: 01-01-2010
Version
Download6
Size224.62 KB
Create DateJuly 7, 2014
Last UpdatedApril 28, 2015

This broadcast white paper examines the MessagePhone and provides an analysis of how the device will be positioned to meet the particular needs of emerging markets.

The device is being launched at a time when mobile network operators face new levels of competitive intensity and continue to battle against rising churn rates.

Throughout this broadcast white paper we refer to Africa and Latin America as examples of the Message Phone's target markets, although the device would also be appropriate for parts of the Asia Pacific and Eastern Europe regions.

Low PC penetration across Africa and Latin America means there is a gap in the market from which mobile operators can benefit as mobile internet is poised to become the main internet connection of the future.

Given the need to send emails and browse the web is as real in emerging markets as anywhere else in the world, and within the mid-to-low end of the market as much as at the high-end of the market, the addressable market for the Message Phone is significant.


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MessagePhone: adding value to users & operators in emerging markets

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