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The digital road ahead for media and entertainment in India

First published: 01-09-2011
Size1.06 MB
Create DateJuly 7, 2014
Last UpdatedApril 28, 2015

Content protection that can easily be integrated into an end-to-end digital system can curb piracy, which leads to huge pilferage.

Convergent billing system as a part of the solution will give healthier bottom-lines, by making the system leak-proof.

Digitalized value chain would also enable both central and the state government to earn major taxes, while creating an encouraging growth environment through consumer friendly tariff regime.

Recognizing the limitations and inability of the traditional cable to keep pace with the growing demand of the industry; Ministry of Information and Broadcasting has accepted TRAI's recommendation of ‘sunset of analogue transmission on the cable’ by December 2014.

The TV distribution system would be digitalized in a phased manner within the given time frame.

Digitalization is expected to bring addressability into the system, superior viewing experience and value added services (VAS) which in effect would have a positive bearing on the ARPU, which today is one of the lowest in the world.

This white paper shows how this pilferage can be outlawed.



Media & Entertainment in India - Digital Road Ahead

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