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Marketing Intelligence in the Consumer Goods & Retail Industry

Global Intelligence Alliance
First published: 01-09-2013
Size1.98 MB
Create DateSeptember 23, 2014
Last UpdatedApril 24, 2015

Market Intelligence (MI) helps organizations understand their business environment, compete successfully in it, and grow as a result. As a program, market intelligence collects information about market players and strategically relevant topics and processes it into insights that support decision-making.

This whitepaper discusses the benefits and efficiency of market intelligence in the consumer goods and retail industry and how much it will benefit companies going forward.

Marketing Intelligence in the Consumer Goods & Retail Industry