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Marketing Intelligence in the Consumer Goods & Retail Industry

Global Intelligence Alliance
First published: 01-09-2013
Version
Download
Size1.98 MB
Create DateSeptember 23, 2014
Last UpdatedApril 24, 2015

Market Intelligence (MI) helps organizations understand their business environment, compete successfully in it, and grow as a result. As a program, market intelligence collects information about market players and strategically relevant topics and processes it into insights that support decision-making.

This whitepaper discusses the benefits and efficiency of market intelligence in the consumer goods and retail industry and how much it will benefit companies going forward.


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Marketing Intelligence in the Consumer Goods & Retail Industry