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Managing Change in a Complex Broadcast Environment

Snell Advanced Media
Written by Warren Kelly | Published in
First published: 01-06-2011
Size113.68 KB
Create DateJuly 4, 2014
Last UpdatedApril 20, 2015

For any broadcaster, its media assets are amongst the most valuable resources it possesses. The way a broadcaster manages and distributes its media assets can have a significant impact on its performance and long-term profitability.

In today’s multi-channel, multi-platform environment there exist many opportunities to create significant new revenue streams.

Furthermore, through broadcast technology suppliers, such as Snell, there are new and radically different approaches to the classic play out automation and media management challenge.



Managing Change in a Complex Broadcast Environment

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