|Create Date||July 4, 2014|
|Last Updated||April 20, 2015|
For any broadcaster, its media assets are amongst the most valuable resources it possesses. The way a broadcaster manages and distributes its media assets can have a signiﬁcant impact on its performance and long-term proﬁtability.
In today’s multi-channel, multi-platform environment there exist many opportunities to create signiﬁcant new revenue streams.
Furthermore, through broadcast technology suppliers, such as Snell, there are new and radically different approaches to the classic play out automation and media management challenge.
|Managing Change in a Complex Broadcast Environment|