|Create Date||July 7, 2014|
|Last Updated||May 18, 2015|
Pay-TV operators that launch live 4K UHD TV services in 2014 and early 2015 will gain a competitive advantage in terms of technology innovation and premium service revenue.
As 4K UHD TV sets continue to fall in price, more and more consumers will be willing to pay for premium 4K services such as access to live sporting events.
Rights holders will also want to benefit from the additional revenue generation 4K TV promises and therefore favour deals with providers who already have a 4K UHD TV distribution system in place.
Those who wait to launch live 4K services based on second generation technology may lose out on early opportunities and cede market share to OTT competitors who are also planning to introduce 4K UHD TV services early to the market.
Satellite TV providers are in a good position to deploy live 4K services rapidly by addressing UHD TV sets that include HEVC decoders or by bundling new HEVC compliant set-top boxes with their service.
The same applies to cable operators, while telco operators may launch 4K UHD TV services to add value and further entice consumers to sign up for their fibre to the home (FTTH) offers.
However, those telco operators that remain reliant on copper wires are less likely to roll out 4K UHD TV any time before VDSL factoring becomes more prevalent in access networks.
Elemental Technologies will explain in this white paper how one can benefit from revenue generated by using 4k TV.
|Live 4K Ultra HDTV - From Demonstration to Service Launch|