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Why do all brands need to start behaving like media brands?

Red Bee Media
Written by Warren Kelly | Published in
First published: 01-01-2014
Version
Download27
Size2.41 MB
Create DateJuly 7, 2014
Last UpdatedApril 16, 2015

In a world where you’re communicating through content, you won’t just be competing against like-minded brands.

On web connected TV platforms you’ll be up against traditional broadcasters too.

So it’s increasingly important to get your content right – to learn how to make the right content to grab the attention of the right audience, in the right context.

This paper shares with you the tricks of the media trade: how to behave like a media brand. How to make On-Brand TV


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Learning From Media Brands