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Interactive TV: The big picture

Zenterio Digital Solutions
Written by Warren Kelly | Published in
First published: 22-09-2014
Size3.83 MB
Create DateOctober 1, 2014
Last UpdatedMay 20, 2015

Interactive TV is once again in fashion among pay-TV operators, with a majority seeing a clear need to offer something that differentiates their offerings from rival OTT services and a strong interest among consumers emerging as a result of the proliferation of IP devices and a growing awareness of catch-up TV and other services available on the web, as outlined in this broadcast white paper by Zenterio Digital Solutions.

Pay-TV operators have a number of advantages and disadvantages in delivering interactive functionality to compete with that provided free-to-air and OTT rivals. Operators generally have a clear view of the types of service that their subscriber want and benefit - at least in theory - from the fact that they own network infrastructure.

On the downside, they typically deliver their services using a mix of technologies - broadcast for linear services and IP for interactivity, with the need to deliver all of this to a wide range of legacy set-top boxes as well as new retail devices such as tablets and smartphones - while OTT players deliver their services entirely in the IP domain.


Interactive TV: The Big Picture

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