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The evolving user and emerging landscape

First published: 08-09-2014
Size892.09 KB
Create DateFebruary 27, 2015
Last UpdatedApril 24, 2015

Television is changing. New commercial and consumer technologies are changing the way television is distributed and consumed. For many years ‘television’ and ‘broadcast’ were synonymous.

TV can now be delivered and consumed in a variety of ways; as a live linear schedule over the air or over IP, as recorded content on a personal video recorder (PVR), or as an on-demand programme.

It can be delivered as part of an all-encompassing TV proposition, with linear, PVR and on-demand integrated by a single provider, or it can be accessed using web technologies from new providers who can cherry-pick movies and TV programmes.

TV had previously broken out of the living room to colonise every room of the house. Now, as consumers increasingly buy new screen-based mobile devices, television has travelled out of home and has successfully made the transition from wired to wireless.

It is not just full programming that is part of the revolution; viewers increasingly expect access to short-form video, and other complementary web and social media content around a programme brand.

The evolving user and emerging landscape

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