|Create Date||July 7, 2014|
|Last Updated||April 28, 2015|
Twitter is the shortest distance between you and what interests you most.
This interest is expressed in a huge volume conversation. More and more we're finding this is true for TV. Twitter and TV drive each other in a complimentary cycle. For example, a hashtag on air can boost engagement by organising viewers to tweet and interact.
To help understand the ties between Twitter and TV this white paper will introduce some insights and best practices for brands.
|Driving Discovery and Engagement with TV|