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Driving Discovery and Engagement with TV

Twitter
Written by Warren Kelly | Published in
First published: 01-10-2012
Version
Download15
Size8.17 MB
Create DateJuly 7, 2014
Last UpdatedApril 28, 2015

Twitter is the shortest distance between you and what interests you most.

This interest is expressed in a huge volume conversation. More and more we're finding this is true for TV. Twitter and TV drive each other in a complimentary cycle. For example, a hashtag on air can boost engagement  by organising viewers to tweet and interact.

To help understand the ties between Twitter and TV this white paper will introduce some insights and best practices for brands.

 


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Driving Discovery and Engagement with TV