You are not logged in.
×
Are you a new visitor?
Please confirm your details below and then click on download
By registering for this free service, you are agreeing that your business contact information as detailed above will be shared with organisations whose content you choose to download on this website, some of whom may be located outside the European Economic Area. You are agreeing to receive emails from our third party partners. We will also keep you up to date as new reports arrive via our weekly newsletter service. We take privacy seriously. Please view our privacy policy and cookie policy pages for more information.
*I understand and agree
*Required field
×

Data Quality Management: The Key to Successful Predictive Analytics

Information Builders
Written by Warren Kelly | Published in
First published: 01-09-2011
Version
Download4
Size2.80 MB
Create DateAugust 12, 2014
Last UpdatedApril 28, 2015

A recent article published on Web Analytics World claims that, “In order to attain accurate business intelligence, companies must maintain quality data. Predictive analysis requires both past and current data about many different things, including customers, businesses, products, and the economy.

This white paper will focus on the importance of data quality management as it relates to predictive analytics. It will explore various methodologies for assessing and improving data quality, and highlight best practices in preparing data for predictive analysis. It will also present a realworld scenario of how poor data quality would negatively impact predictive modeling efforts.


File
Data Quality Management: The Key to Successful Predictive Analytics