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All Commerce Is Social

Acquia
Written by Warren Kelly | Published in
First published: 01-04-2014
Version
Download4
Size1.19 MB
Create DateOctober 3, 2014
Last UpdatedApril 27, 2015

You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store.

Today, these social behaviours are integrated into every aspect of the way we do business and have become part of the business model. We can break down the purchase interaction in three distinct phases: pre-purchase, mid-purchase, and post-purchase.

This broadcast  white paper by Acquia explains how we can break down the purchase interaction in three distinct phases: pre-purchase, mid-purchase, and post-purchase.

Throughout each step of the purchase cycle, customers are socializing. In our increasingly digital world, offering ways for our customers to stay connected socially as well as digitally becomes increasingly important.


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All Commerce Is Social