|Create Date||July 11, 2014|
|Last Updated||April 28, 2015|
Today broadcasters must find new ways to engage their audiences and attract advertisers across multiple media outlets that span multiple viewing screens in and out of the home. They must also demonstrate their ability to reach not only mass audiences but highly targeted and relevant ones.
Broadcasters are therefore challenged to achieve a level of integration that will yield maximum revenue potential across all outlets, provide the needed business agility to compete and adapt to a changing landscape, and keep operational costs under control.
In this white paper, Pilat Media describes an innovative model for a broadcast business management system that addresses the challenges of multiplatform operations.
|Broadcast Business Management in a Multiplatform Era|