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AVID Everywhere: A Vision for the Future of the Media Industry

Written by Warren Kelly | Published in
First published: 01-01-2013
Size552.02 KB
Create DateJuly 23, 2014
Last UpdatedApril 28, 2015

Gone are the days when content creators had the ability to dictate when, where, and how consumers enjoyed media.

This consumerization has increased the cost and complexity of monetizing assets, as multiple formats, distribution channels, and devices have proliferated.

This white paper attempts to answer the question with all of the challenges and opportunities in today’s environment, what can media organizations do to win?

It also discusses the challenges created by the accelerated digitization of media assets, the “consumerization” of content creation and distribution, and relentless pressure for operational efficiency that has resulted in five specific needs for media organisations.

AVID Everywhere: A Vision for the Future of the Media Industry