|Create Date||July 23, 2014|
|Last Updated||April 28, 2015|
Gone are the days when content creators had the ability to dictate when, where, and how consumers enjoyed media.
This consumerization has increased the cost and complexity of monetizing assets, as multiple formats, distribution channels, and devices have proliferated.
This white paper attempts to answer the question with all of the challenges and opportunities in today’s environment, what can media organizations do to win?
It also discusses the challenges created by the accelerated digitization of media assets, the “consumerization” of content creation and distribution, and relentless pressure for operational efficiency that has resulted in five specific needs for media organisations.
|AVID Everywhere: A Vision for the Future of the Media Industry|