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The Life of a Commercial

Advanced Media Workflow Association
Written by Warren Kelly | Published in
First published: 01-04-2012
Size362.72 KB
Create DateJuly 7, 2014
Last UpdatedApril 20, 2015

As media companies migrate from the old videotape-based systems to use digital files, the opportunity exists to change workflows and processes.

Changes can improve efficiency and lower costs. To achieve this, media companies must look at interoperability and metadata.

The pressure to go tapeless is extending to all areas of media production and distribution, and this is just as relevant for television advertising.

When broadcaster’s first purchased video servers it was to air commercials — to avoid the wear and tear of videotape playback. Back then a server could store an hour or so of video.

It wasn’t until the capacity increased that they could also be used for long–form programming.

This white paper identifies two key concepts that are key to adapting workflows to this new world. One is the drive to inter‑ operability between the equipment that handles the commercials; the second is the use of metadata to manage the workflow.

Application Specification AS-12 provides solutions to the problems that arise in existing workflows

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