|Create Date||July 7, 2014|
|Last Updated||April 20, 2015|
As media companies migrate from the old videotape-based systems to use digital ﬁles, the opportunity exists to change workﬂows and processes.
Changes can improve eﬃciency and lower costs. To achieve this, media companies must look at interoperability and metadata.
The pressure to go tapeless is extending to all areas of media production and distribution, and this is just as relevant for television advertising.
When broadcaster’s ﬁrst purchased video servers it was to air commercials — to avoid the wear and tear of videotape playback. Back then a server could store an hour or so of video.
It wasn’t until the capacity increased that they could also be used for long–form programming.
This white paper identifies two key concepts that are key to adapting workflows to this new world. One is the drive to inter‑ operability between the equipment that handles the commercials; the second is the use of metadata to manage the workflow.
|Application Speciﬁcation AS-12 provides solutions to the problems that arise in existing workﬂows|