|Create Date||February 11, 2015|
|Last Updated||May 22, 2015|
A key part of content discovery, video recommendations used to be simple. Indeed, TV purists will correctly tell you that broadcast channels were the first „recommendations engines‟.
A broadcast channel is based on an editorial choice of programmes, delivered in a sequence which takes into account time of day, basic family viewing rhythms and clustered around a brand with a meaningful theme with search too difficult to deliver to early set-top boxes, the way that TV viewers have found and made choices about content has always been a combination of browsing via simple channel hopping or scanning an EPG.
As TV systems have become larger and more complex, the need to help viewers wade through the confusion has grown, as viewers drown in choice. TV systems, which can now include thousands of VOD assets, hundreds of recorded shows on top of hundreds of broadcast channels, have to work hard to help the consumer make choices.
In this white paper, examines the different approaches to recommendation systems for TV and VOD.
|An Integrated Approach to TV and VOD Recommendations|