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Why Amazon is Not The Enemy of Large Retail Brands?

ChannelAdvisor
First published: 23-04-2014
Version
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Size608.57 KB
Create DateAugust 6, 2014
Last UpdatedFebruary 25, 2015

As a large retailer, your ultimate goal is likely to sell more products and find new customers, but you also have a brand to manage. Image is cherished and prices communicate cachet, so the idea of selling your products on Amazon to a mass audience has been tabled in the past because it simply doesn't ‘fit.’

By reading this white paper will you learn how large retailers should approach selling on Amazon, and how Amazon has taken the initiative to meet brands in the middle, allowing them to maintain control over their look, feel and customer communications on the marketplace.

 


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Why Amazon is Not The Enemy of Large Retail Brands

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