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A content everywhere game plan

First published: 12-08-2015
Size298.78 KB
Create DateAugust 12, 2015
Last UpdatedSeptember 9, 2015

In 2015, media enterprises face a herculean challenge of unification, collaboration, production, and distribution of personalised content on connected devices across diverse geographies. The content production and broadcasting infrastructure of traditional media enterprises is often built on multiple third party solutions. Systems typically lack agility, scalability, and efficient workflows for end-to-end multi-platform asset monetisation.


Ovum’s survey addressed the pivotal challenge of how new age media enterprises not only leverage MAM to centralise their digital assets into a single repository, but also how they maximise their content value via a collaborative production and distribution ecosystem.


This whitepaper addresses the most commonly cited questions pertaining to core value and ROI of MAM technology to media enterprises in the emerging content everywhere era.


A Content Everywhere Game Plan

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