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Nielsen Book

As a global leader in measurement and information, we provide a precise understanding of the consumer to help our clients make decisions that can lead profitable growth.

Our measurement and analytical innovations enable clients to keep pace with changing market trends, emerging technology, and the increasingly demanding consumer.

After nearly a century, we’re more focused and skilled than ever at providing the complete view of the consumer.

Whether our clients are in media, consumer packaged goods, telecom or advertising, our expansive data and measurement capabilities provide market context and confidence through our long history of innovation and integrity.