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  • +44 (0)20 3362 9852
  • 2nd Floor
  • 9-11 Richmond Buildings
  • United Kingdom
  • W1D 3HF

Our customers sometimes ask us why we’re called Aframe, some simply spell it wrong.

In engineering terms, an A-frame is a simple structure with a light and efficient design, able to bear loads in a stable, economic manner. The simplest form of an A-frame structure is two similarly sized beams, arranged at a 45-degree angle, attached at the top. Common uses for the A-frame structure are ladders, houses, tents and even the support for the London Eye.

We made Aframe to be similarly efficient and robust.

In film terms, a ‘frame’ describes the still images that make up the complete moving picture. Single images were recorded on a strip of photographic film that looked like a framed picture when viewed individually. When the moving picture is displayed, each frame is flashed on a screen for a short time before being replaced by the next.

The eye blends the frames together, producing the illusion of a moving image. The rate at which these frames are displayed per second is a common unit of measurement, called frame rate, with 25 fps being the most common standard in use.

So that’s Aframe. Capital A, lower case f and definitely no hyphen.